Hi {{ FIRSTNAME | there, }}
Like to ride? We got excited when Kawasaki announced this hyper-agile 150cc hydrogen-powered horse/wolf bike hybrid. Only problem is, itโs still a concept and the actual prototype doesnโt seem nearly as agile as the video claims. Still, we dream. ๐
Right now, though, itโs another Fast Five Friday: 5 things in startup you should know, including number 4โs easy secret to getting e-commerce customers to spend up to 70% more โ letโs go!
First time reading? Join {{active_subscriber_count}} South African professionals and sign up.

1. EARLY DAYS
House burgled while youโre away? Itโs unpleasant, but, hopefully, youโve got insurance and can get your stuff replaced (albeit with a bit of admin)...
It gets traumatic when itโs a contact crime (where the victim comes into contact with the perpetrator). With nearly 4โ000 more contact crimes reported in Q1 of 2023/2024 compared to the same period the year before, contact crimes are on the rise.
So SA's (and the worldโs) first voice-activated panic super app comes at a good time.ย
The Valor app lets users request immediate armed security and other response services with a simple custom voice command. The userโs location is sent to Valorโs control room, and their bank is alerted to lock down their banking profile/s. Plus, the operator stays on the line, listening in on the situation to update response units in real-time.
Just hope I donโt stutterโฆ
2. KEEP AN EYE ON THESE
SAโs economic โcheatsheetโ
Itโs important to keep tabs on various touchpoints of South Africaโs economyโฆ
But the infoโs disjointed and sometimes comes with a propaganda-esque flair of alarmism and fear-mongering. So we were happy to find this nifty lil dashboard that visualises all the key economic indicators in SA, all in one place (and without the panic)...
The South Africa Macro Dashboard (or sa-gov) tracks things like interest rates, inflation, GDP, deficits, etc. by taking data from various SARB website routes once a week, and populating the dashboard so we can track the health of SAโs economy.
The dashboard was built by Karl-Alexander Meier Mattern, and heโs already gotten a bunch of suggestions and requests to help improve an already very helpful tool. Weโre keeping an eye on this.ย
Nothing but the facts and key economic statsโฆ
3. INTERNATIONAL NEWS
De-extincted zombie wolves?
The dire wolf is an extinct species of wolf that lived in the Americas during the Late Pleistocene and Early Holocene periods, between 125โ000 and 10โ000 years ago.
First identified and named in 1858, the species gained a renewed popularity due to its appearance in the TV show โGame of Thronesโ.
This week, Colossal Biosciences caused a stir with the announcement that theyโd used both cloning and gene-editing based on two ancient samples of dire wolf DNA to birth three dire wolf pups, essentially โbringing this species back from extinctionโโฆ
Of course, something like this doesn't come without its detractors, with some scientists saying theyโve essentially cloned a glorified genetically modified grey wolfโฆ
Colossal is apparently also planning to โbring backโ the woolly mammoth, the dodo and the thylacine (aka the Tasmanian tiger), not to mention the woolly mouse they announced in March, cloned from woolly mammoth DNA.ย
Cute: Remus, one of the dire wolf pups, at 2 months oldโฆ
4. FROM THE OPEN COLLAB COMMUNITY
Securing the bag, over and over again
One way to build brand loyalty and lock in that sweet, sweet recurring revenue is subscriptions โ good for consumables people buy recurringly (monthly, weekly, etc) or even loyalty programmes (think Uber One, Takealot More, etc).
Infact, subscribers of such programmes in SA are likely to spend up to 70% more and transact almost twice as often that those that donโt.
Local e-commerce subscription platform ReserveIt is helping local e-comms process and collect recurring subs and other payments with a simple no-code implementation that gives their clients the ability to cancel, pause or skip a subscription, update the included products, or add new products with a higher level of control and customisation.
Itโs all done through a slick subs storefront (also easy no-code implementation) and portal where your customers can manage their subscriptions (pause, add new products or change their shipping information)... Noice.
While you sit back and watch your ARR growโฆ
Donโt be alone on your founder and builder journey. Build with other SA startup founders and builders like Yaseen Hamdulay, one of the founders of ReserveIt in our community: The Open Collab.
5. AND THEN THERE WERE 10
Innovation Cityโs Top 10 Pitch Event
Things are heating up for Innovation Cityโs Startup of the Year 2025, and itโs down to the Top 10 finalists:
Botlhale AI
Callbi Speech Analytics
Flood
Fynbos Money
Sudor Apps
Jem
JOBJACK
Lawyered Up LLC Powered by Vega
Sensify
LeaseSurance
These 10 SA startups will be battling it out on 23 April to see who will be crowned Innovation Cityโs Startup of the Year 2025 โ and you can come watch them battle it out in a live pitching eventโฆย
WHEN: Wednesday, 23 April 2025 from 17h00โ19h30
WHERE: Innovation City, Darter Studio, Longkloof, Gardens, Cape Town, 8001
Check out what the Top 10 are building, connect with other innovators, learn from industry experts, spot the next trend and future opportunities, and celebrate success in a vibrant, inspiring community.
Plus, come say Hoesit to The Open Letterโs very own Renier Kriel, who forms part of this yearโs judging panel.
Get your tickets from Quicket, but hurry, seats are limited.

IN SHORT
Cause dropping a headline or two at the braai never hurt anyoneโฆ
๐ฆ On the move. Local food delivery platform Spaza Eats has just dropped its โSpaza Parcelโ delivery service to support informal traders, families, and small businesses in sending and receiving parcels. We love to see itโฆ
๐ For your eyes only. WhatsApp is testing out some more privacy features as it is trialling advanced chat privacy features, including disabling chat exporting and automatic media downloads. What about screenshots, though?
๐ป E-Powered Bakkies. Bakkie-mal South Africa is getting a double-cab 4x4 electric bakkie (no, itโs not THAT one)... Enviro has announced the arrival of the Riddara RD6, a fully electric double-cab bakkie built by Geely. Looks insane.
๐ Cannabis backtrack. The Department of Health has made a U-turn on the regulations that banned importing, producing and selling of foodstuffs containing cannabis. Hmmmโฆ
๐ The Stack. Founders need tools and suppliers they can trust. Check out our Founderโs Stack with all your VC and startup legal sorted by Dommisse Attorneys, smarter and faster business banking and finance with Lula and loads more vital startup tools & services.

CHECK THIS OUT
Why Is the Isle of Man Talking to South Africans?
Itโs not just about tax (although thatโs nice too). The Isle of Man is showing real interest in South Africaโs startup and tech scene โ and itโs worth paying attention to.
So why the outreach?
1. They see the opportunity
South Africa has talent, hustle, and high-growth ventures. The Isle of Man wants to help founders build a bridge to international markets โ with the support of a stable, business-friendly jurisdiction. See their 2025 strategic objectives.
2. Itโs a launchpad for going global
Many startups use the Isle of Man as a stepping stone to the UK, EU, and international investors. It offers a simple, trusted route for cross-border structuring and growth.
3. Thereโs a real startup ecosystem there
From FinTech and digital assets to gaming and e-commerce, the island isnโt just open to innovation โ itโs actively enabling it through frameworks and government support.
4. They already work with SA founders
More than 35 South African businesses have a footprint on the island โ including past winners of their annual Innovation Challenge.
5. Theyโre serious about sustainability
The Isle of Man is the only nation designated as an entire UNESCO Biosphere, attracting founders who think long-term and build with impact in mind.
6. They make it easy
From company setup to legal and financial services, the islandโs well-established support ecosystem makes it easy to structure globally โ without red tape.
7. Theyโre inviting you
This isnโt a cold sales pitch โ itโs a real effort to connect with African founders and offer a platform to scale. You donโt need to figure it out alone.

DONโT MISS THIS
Coming Up in SAโs Most Vibrant Tech Founder Network
Next up in our members-only founder network โ The Open Collab.
11 April 12:000 โ Chat Roulette: Meet other SA founders and builders when we all log in for an online check-in and chat to get to network โ join The Open Collab to attend.
16 April 10:000 โ Office Hours: Groups of SA founders log in and โwork togetherโ digitally via our platform and WhatsApp for an hour, helping and supporting each other โ join The Open Collab to attend.
25 April 12:00 โ The Path to Scale Masterclass: Discover the hidden pitfalls and proven tools of growth with Jason Goldberg, Art of Scale author and co-founder of Edge Growth.
PLUS: When you join The Open Collab get access to expert sessions, more than 90 SA founders to network with and weekly online and offline network engagements.

JOBS IN TECH
Some of our friends are hiring. Noah person who fits the brief?
๐จโ๐ป Junior Software Engineer roles @ Octoco
๐ฉบ Senior Full Stack Engineer @ Udok
๐งฑ Product Manager (Syft Analytics) @ Xero
๐จ Senior UI/UX Designer @ 5CA
๐ฅ Marketing Manager @ Franc
Hiring? Get in touch, and we will feature it here.

GAME TIME
Three ZA startup lies and a truth
Only one of these South African startups is real.
Which one is it?
- โ Mugify: 3D prints biodegradable coffee cups for cafes on demand.
- ๐ ABALOBI: Connects small-scale fishers directly to consumers through a digital marketplace.
- ๐ผ BabyWhisper: uses AI to translate baby cries into specific needs.
- ๐๏ธ rebrickza: develops self-healing concrete for affordable housing.

WHAT YOU SAID
Pumping ironโฆ
On Tuesday, we asked about your favourite workout, and weights are the gameโฆ
๐จโฌ๏ธโฌ๏ธโฌ๏ธโฌ๏ธโฌ๏ธ ๐โโ๏ธ Running on the treadmill (13%)
๐ฉ๐ฉ๐ฉ๐ฉ๐ฉ๐ฉ ๐๏ธโโ๏ธ Lifting weights (41%)
โฌ๏ธโฌ๏ธโฌ๏ธโฌ๏ธโฌ๏ธโฌ๏ธ ๐คณ Filming content (4%)
๐จโฌ๏ธโฌ๏ธโฌ๏ธโฌ๏ธโฌ๏ธ ๐ Swimming (13%)
๐จโฌ๏ธโฌ๏ธโฌ๏ธโฌ๏ธโฌ๏ธ ๐งโโ๏ธ Yoga/Pilates (10%)
๐จ๐จ๐จโฌ๏ธโฌ๏ธโฌ๏ธ ๐ Fitness whole pizza in my mouth (19%)
Your 2 centsโฆ
โWeights and the sauna do it for me.โ
Nice, Bruce! No cool-off? โจ๏ธ
โWalking, cycling and swimming (snorkeling).โ
Lekker, Madelein. Also hear the ocean calling sometimes. ๐คฟ
โThe only weights Iโm lifting right now is the weight of running a startup ๐คฃ๐ชโ
Ha ha, the way youโre running between events, probably counts as cardio. โค๏ธโ๐ฅ
โI've used Octiv at two different types of gyms, works brilliantly. Big fan, some small things for the end user, they could improve on. Both Gyms can't survive without it.โ
Nice, Nick! Pretty sure theyโd welcome your feedback over at Octiv. ๐ฏ
What did you think of today's newsletter?

BEFORE YOU GO
Here are 3 Ways We Can Help You
Advertise or Partners โ Engage {{active_subscriber_count}} South African professionals that read The Open Letter - partner with us or run an ad campaign โ Reply to this email to get started.
Grow with Content โ Love The Open Letter? Want to build a newsletter just like that for your brand? Want to grow your brand with content? We can do it for you. Check out Stream.
Startup Community โ Join 100+ SA founders in our SA startup founder community called The Open Collab. Weekly online masterclasses, in-person and online meetups and a network like never before.
Until next time,
Elvorne, Renier & Jason
