Last updated: 1 June 2025
At The Open Letter, we value your privacy. This policy outlines how we collect, use, and protect your personal information when you engage with our newsletter, website, and partner services. By using our services (such as subscribing to the newsletter or visiting our website), you consent to the terms outlined in this policy.

1. What Information We Collect

We may collect and process the following information:
- Your name and email address when you subscribe to our newsletter.
- Analytics data (such as location, device type, open rates, and click behavior).
- Any responses you provide to surveys or forms.

2. How We Use Your Information
We use your information to:
- Send you The Open Letter and related content.
- Improve our content based on engagement and feedback.
- Communicate with you about events, opportunities, or promotions.
- Serve you relevant ads (if consented).

We do not sell your personal information to third parties.

3. Cookies and Tracking
We may use cookies or similar technologies for:
- Tracking newsletter open rates and link clicks.
- Understanding user behavior on our website.
- Improving advertising effectiveness.

You can opt out of tracking through your browser settings or unsubscribe at any time via the link in our emails.

4. Sharing of Information
We may share data with trusted service providers (e.g. Beehiiv, Make.com, Google, Meta) to operate our systems. These providers may store information outside of South Africa, in compliance with applicable data protection laws.

5. Your Rights (POPIA & GDPR)
You have the right to:
- Request access to the data we hold on you.
- Ask us to delete your data.
- Withdraw consent to receive emails.

You can do this anytime by contacting privacy@theopenletter.io.

6. Data Security
We take reasonable steps to protect your data using secure storage and industry-standard tools. However, no system is 100% secure, and we cannot guarantee absolute security.

Contact Us
For any privacy-related concerns, contact us at privacy@theopenletter.io.
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