Ride in your home language? Gauteng now has its own โAfrikaanse Uberโ โ and we just love their brand positioning. Wanatu is a play on โwaar na toeโ (where to?) and it works so well: Wanatu? โNa Mamma toe!โ (if youโre Kurt Darren or one of his fans).
And with that, we welcome you to Fast-Five Friday! 5 things SA Startups in 5 minutes โ letโs goโฆ
Together with:
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1. CROSSING THE DIGITAL DIVIDE
The littlefish enabling big paymentsโฆ
If youโre a regular Open Letter reader, chances are you haven't used cash to pay for something in quite some time. In fact, only 2% of our readers use cash with a cool 80% opting for Tap-and-Go or Apple/Google/Samsung Pay.ย ย
And while digital payments are certainly on the rise, the vast majority of South Africans might not be ready to ditch cash just yet. In the recent Payments Study Report, The South African Reserve Bank found that:
Cash payments account for 56%.
Debit card payments account for 34%.
Banking app payments account for 5%.
With credit cards, internet banking, money sending, and other payment methods making up the remaining 5%.
So for Micro, Small, and Medium Sized Enterprises (MSMEs), itโs tricky moving away from cash mostly due to the perceived cost and complexity.
Thatโs why local merchant-success platform littlefish helps banks serve more MSMEs wanting to cross the digital divide.ย
It gives merchants a range of digital, mobile or POS payment software, as well as an e-commerce, stock and inventory solution. Including a suite of products to help merchants understand their cash flow โ complete with analytics to spot new opportunities and risks.ย
All while giving big banks the tools to onboard the little guy, offer them specific financial services, and help with the required compliance, all with the ability to build bespoke solutions for each merchant based on their unique needs.ย ย ย
And thatโs one thing we like. Instead of trying to beat the banks and building another FinTech-would-be-bank, they are empowering existing banks with a white-label solution that helps them service a customer segment better. Smart play.
Make a little fish so big he can afford to buy Apple products.
2. OH SNAP!
Turning the page on literacy in SAโs schools
More than 40%ย of South African households with children have no books at home. While the country's education challenges are complex, failing textbook distribution isnโt helping.
And we can see it not only in results but also in studies screening SA learner competency.
One found that 81% of Grade 4 learners struggle to read for comprehension at the age of 10. And when we see that nearly 75% of SA schools do not have school libraries, we can start to see why.
Snapplify is a local EdTech platform setting out to change this, not only locally, but across the rest of Africa. For the last 13 years, their platform has given students 24-hour access to their digital library of more than 50โ000 free resources like study guides, e-textbooks, childrenโs books and past exam papers. They also sell e-versions of paid-for textbooks.
With a focus on promoting African mother-tongue languages like Afrikaans, Xhosa, Sepedi, Zulu, and more, could Snapplify be the answer to getting more books in front of more SA learners?ย We think it might just beโฆ.Definitely watching this one.
With 50k titles, there is no way you are running out of things to read.
3. BITING DOWN ON DENTISTRY
The tooth, the whole tooth, and nothing but the toothโฆ
Two of the worldโs most common oral health problems are gum disease and cavities, with 90% of South Africans experiencing these at some point in their life (the only thing more common than gum disease is getting the cold โ think about thatโฆ).
Gum disease unfortunately also leads to a bunch of other health issues like an increase in cancer, cardiovascular disease, diabetes, and even mental health issuesโฆ
Local ToothTech Mia Health Technologies is making it easier for more people to access a wider range of dental services through their Mia Mobile dental clinics which can come to your home, school, or even the office.
We chatted to Mia Health Technology Co-Founder Zane Stenning recently on โMeet the Startupโ to hear about what theyโre up to, and where theyโre going next.
4. FROM THE OPEN COLLAB COMMUNITY
Back on yer bikeโฆ
Believe it or not, bicycles can be quite expensiveโฆ
We found this one for a cool R270โ000 โ about as much as a brand new Polo Vivo.
And while itโs a great way to increase the odds of recovering your stolen bicycle (apparently less than 5% of the 100โ000 bicycles stolen in SA each year are ever recovered), the insurance space might be an interesting opportunity.
Weโve written about the booming global bicycle market before โ as much as $122 billion globally.
With expensive bicycles causing a bit of a headache for insurance companies dealing with insurance fraud โ โWas the bike really stolen or does the owner simply want a new bike?โ.
Cause you know cyclists are a lil bit sketchy like that (Issa joke, guysโฆ).
Local BikeTech startup 3BO has built a tracking device that can be discreetly attached to your bike. It also integrates with WhatsApp, which allows them to unlock a whole host of features like accident detection, post-theft tracking, and first responder & community support.
And with a 3BO tracking device on the bicycle (btw โ a mega cool one with magnetic battery charging and designed in such a way that it can look like itโs part of the bike), this could go a long way in limiting bicycle insurance fraud โ not to mention bumping up those recovery numbersโฆ
Join The Open Collab. Build with awesome SA founders like Enrico Liebenberg from 3BO.
Slik design makes sense if your bikes cost R200k.
5. SUPPORT YOU NEED
Getting your own back in 2025
5 Key opportunities for SMEs to capitalise on this yearโฆ
2024 was not an easy year for SMEs.
โWe saw continued headwinds for SME owners in South Africa โ high interest rates, inflation, as well as heightened uncertainty around election time and the GNU left their mark,โ says Thomas McKinnon, Chief Growth Officer at Lula.
But the Bureau of Economic Research believes 2025 could be very different.
It projects increased economic growth at 2.2% this year, with S&P expressing positive outlooks for South Africa, which Lula believes could help SMEs see growth double over 2024.
How? Thomas and team have identified five 2025 business trends that could give SMEs the upper hand, including:
Smarter fin models to serve SMEs faster and more efficiently
Democratised financial data gives SMEs unprecedented insights
New markets are being born every day as connectivity increases
Payments are getting smoother and faster, and SMEs are winning
Tech like IoT and AI are now available to everyone โ time to innovate.
And itโs all changing the game in small businessesโ favourโฆ
The Lula team have gone through great effort to package these SME opportunities in an accessible, powerful way to help small businesses get set up to capture the moment โ backed by data and complete with practical steps for capitalising on each trend.
Want the full picture?

IN SHORT
Stand on a soap box at the braaiโฆ
๐ถโ๐ซ๏ธ Get Naked. Local InsureTech startup Naked has landed a staggering R700 million in Series B2 funding from BlueOrchard, with increased funding from existing backers Hollard, Yellowwoods, International Finance Corporation (IFC), and Germanyโs development finance institution DEG. The funding will go towards deepening investment in automation and AI, product and market expansion, and enhancing advertising. Finally, they can put on some pantsโฆ
๐ฑThe Meta Multiplier. Meta has announced itโll soon let users add WhatsApp to their Meta Account Center to allow its users to manage their Facebook, Instagram, WhatsApp and Meta Quest accounts in one place using โSingle Sign Onโ, as well as being able to post to the various platforms from one single place. Cue your Facebook and Insta feeds getting even more cluttered with cheese motivational and floral good morning picsโฆย ย
๐บ XTok. US President Donald Trump is reportedly open to the idea of Elon Musk buying TikTok. His idea is that somebody โbuy it and give half to the United States of Americaโ. Musk might not be entirely opposed to the idea noting that itโs โunbalancedโ that TikTok can operate in the US, but X is not allowed to operate in China. Unsurprising given how viral Trumpโs dancing has gone recentlyโฆ
๐ Galaxy of Blues. Local researchers from UCT and SAโs MeerKAT radio telescope have discovered a rare giant radio galaxy, calling it Inkathazo. Giant radio galaxies (GRGs) are enormous galaxies fueled by supermassive black holes at their cores, unleashing plasma jets that span millions of light-years across intergalactic space. Jis thatโs lekkerโฆ
๐ The Stack. Founders need tools and suppliers they can trust. Check out our Founderโs Stack with your own CTO for remarkable tech builds with Octoco, your own CFO for a fraction of the price with OCFO and 12 more vital startup tools & services.

CHECK THIS OUT
Get Ahead of Your Support Tickets
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Maven AGI platform simplifies customer service by unifying systems, improving with every interaction, and automating up to 93% of responses. Seamlessly integrated with 50+ tools like Salesforce, Freshdesk, and Zendesk, Maven can deploy AI agents across multiple channelsโtext, email, web, voice, and appsโwithin days. Companies like Tripadvisor, ClickUp, and Rho slash response times by 60%, ensuring quicker support and exceptional customer satisfaction. Donโt let support tickets slow you down

JOBS IN TECH
Time to find a new water cooler?
๐ข Product Owner @ Lula
๐ Quality Assurance (QA) Developer @ Wamly
๐จ Senior UX Designer @ Optimal Growth Technologies
๐ฉโ๐ผ Senior Marketing Data Analyst @ Carry1st
Hiring? Get in touch, and we will feature it here.

GAME TIME
Can you get it?
Iโm here to inspect but not with my hands,
A carโs condition, I perfectly scan.
With AI in tow and a smartphone in sight,
I save you the trouble of checking by light.
What South African startup am I?

WHAT YOU SAID
Why we check outโฆ
We asked about the best part about ordering online, and itโs the convenienceโฆ
๐ฉ๐ฉ๐ฉ๐ฉ๐ฉ๐ฉ ๐๏ธ Not having to cook/drive to the shop. (68%)
๐จโฌ๏ธโฌ๏ธโฌ๏ธโฌ๏ธโฌ๏ธ ๐ค Getting it cheaper (always be bargain hunting). (15%)
โฌ๏ธโฌ๏ธโฌ๏ธโฌ๏ธโฌ๏ธโฌ๏ธ ๐ฟ Acquiring rarities you canโt get anywhere else. (5%)
โฌ๏ธโฌ๏ธโฌ๏ธโฌ๏ธโฌ๏ธโฌ๏ธ ๐ณ Just like keeping my fingers (and card) busy. (2%)
๐จโฌ๏ธโฌ๏ธโฌ๏ธโฌ๏ธโฌ๏ธ ๐ค I donโt actually like shopping online, becauseโฆ (10%)
Your 2 centsโฆ
โOrdering online gives me the option to shop whenever I want. We no longer need to fit our schedules into the trading ours of malls and shops. We can do our shopping online at anytime and just wait for delivery. I love that essential items, like groceries, can get delivered within the same day/next day.โ
Nice one, Genessa. Yeh, itโs really an ultimate convenience ๐๏ธ.
โI donโt actually like shopping onlineโฆ I work from home. I love to see real humans.โ
Feels, Liesl! Yeh, most of us too. And, though we shop online often, that almost daily walk to the Spar is lekker. ๐
โShop around without having to 'shop around'... Saving time as well as not having to drive to the shop, and spend time in the shop.โ
Yeh, we also find online shopping a good way to limit the kidsโ requests for candy. ๐ซ
โI donโt actually like shopping onlineโฆ I find it to be expensive (delivery costs) and sometimes you receive damaged goods for which you will almost never get refunded for them.โ
Oh, ja, KB. Look, we wish everyone in e-commerce would realise that your shipping and returns policy is directly linked to your CX and business success potential. ๐ค๐ญ






